What is Mailmodo?
Mailmodo is a holistic email marketing platform that leverages AMP email capabilities to improve your email marketing ROI. The platform allows you to create and send interactive emails – packed with forms, calendars, carts, quizzes, and several other engaging widgets. The beauty of these elements is that they empower your users to take actions right inside the email, driving higher conversions.
This is a real game-changer is having an interactive form inside the email, eliminating the need for users to navigate away from their inbox to your website. Add to that some pre-made interactive widgets like spin-the-wheel, emoji widget, quiz, and even a Calendly widget to book meetings, creating unique email experiences for your users.
Who Should Use Mailmodo?
Mailmodo is a versatile platform that can be beneficial to a wide range of users, but it's particularly suited to the following groups:
- Business Owners and Marketers: Whether you're a small business owner who handles your own marketing or a professional marketer working for a larger company, Mailmodo's interactive AMP emails can help improve engagement and conversion rates.
- E-commerce Businesses: The interactive nature of Mailmodo's AMP emails is especially useful for e-commerce businesses. They allow customers to interact with products, explore options, and even make purchases directly from email.
- Event Organizers and Managers: If you regularly organize events, Mailmodo can streamline your RSVP process. Attendees can confirm their attendance directly through email, making the process easier and more efficient.
- Educational Institutions and Online Course Creators: Mailmodo can be beneficial for sending interactive emails to students, such as quizzes or course registrations.
- Survey Researchers and Data Analysts: If your work involves collecting feedback or conducting surveys, Mailmodo can make this process more seamless. Recipients can fill out surveys and give feedback directly in their inboxes, improving response rates.
- Non-Profit Organizations: For nonprofits looking to drive engagement and donations, the interactive elements of Mailmodo's emails could be especially compelling.
Remember, Mailmodo's suitability also depends on your level of comfort with technology, your budget, and the specific needs of your business or organization. It's always a good idea to explore the platform yourself or consult with a representative from Mailmodo to make sure it's the right fit for your needs.
Why should I use Mailmodo over other email marketing platforms?
Mailmodo brings unique features to the email marketing industry that can provide businesses with notable advantages over other platforms. Here's why you might want to consider using Mailmodo over other email marketing platforms:
- Interactive AMP Emails: Mailmodo focuses on AMP (Accelerated Mobile Pages) emails, which allow for interactive content directly within emails. This means users can interact with the email content without leaving their inbox - a feature that isn't commonly found in other email marketing platforms. For example, users can fill out a form, RSVP to an event, or browse through a carousel of images right within the email.
- Improved User Engagement: By using interactive AMP emails, Mailmodo offers opportunities for enhanced user engagement. This interaction can make emails more engaging and enjoyable, leading to improved conversion rates and customer retention.
- No need for Coding: Mailmodo provides a user-friendly platform with a drag-and-drop email editor. This means you don't need to know how to code to create beautiful, interactive emails.
- Analytics and Tracking: Mailmodo provides detailed analytics to help you track and optimize your email campaigns. You can monitor key metrics like open rates, click rates, and conversion rates, and get insights into user interactions within your emails.
- Easy Integration: Mailmodo allows for easy integration with existing CRM and marketing tools. This can help you streamline your workflow and keep all your data in one place.
Remember that every business has unique needs, and the best platform for you will depend on your specific requirements and circumstances. It's always a good idea to take advantage of any free trials or demos a platform offers to get a sense of how it works and whether it's the right fit for your business.
Creating powerful no-code emails with Mailmodo is surprisingly straightforward. They have a wide array of templates to choose from and plenty of customizability. You can even build a responsive email template from scratch, ensuring it looks perfect on mobile screens too.
Mailmodo's platform also has a unique feature that allows you to personalize images for your recipients, a small but impactful touch.
Adding interactive elements to your emails is a breeze. Whether you want to add a simple form, a survey, or a lead generation form, it’s all possible, and you can customize every aspect of these widgets. You can even export form submissions to any platform via CSV, API, or third-party integrations like Zapier.
Contact Management and Segmentation
In Mailmodo, contacts refer to individuals to whom we send emails. All relevant details of a person are saved under contacts in Mailmodo. Each person is saved as a unique contact in Mailmodo, identified by their email address.
This assists in targeting different segments of the audience and sending personalized messages.
The Contacts Dashboard
Mailmodo provides a “Suppression List”. To manually upload a list of contacts that have unsubscribed from emails, click on the "Import Suppression List" option. It is nice to have the ability to manually overwrite the system contacts, that is a huge plus.
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Mailmodo provides contacts import from the following tools: Pabbly, Zapier, CSV files, GetResponse, Webflow, TypeForm, Jotform, GetSiteControl, as well as your custom API. Below is a more extensive list of integrations.
Audience segmentation is basically just grouping the people you want to reach based on things they have in common, like interests or behaviors. Then, you can create campaigns that are super specific for each group, which makes them feel more connected to your brand. And that leads to more people taking action, which is always a good thing.
For Example, you can make two different groups of your users - one group has users who open your email on their phones, and the other group has people who open it on their computers. This allows for better targeting, and higher conversions, and helps in scouting growth opportunities.
Generally, segmenting works by targeting defined criteria, below are some options:
|Demographic segmentation refers to the segment audience based on the population structure.
|Age Gender Family size Family life cycle Income Occupation Education Generation Ethnicity Nationality Religion Economic health
|Geographic segmentation refers to dividing your audience based on where they live.
|Continent Country State, city, town Neighborhood Pincode Timezone GPS location Seasonal changes
|Psychographic segmentation refers to segmenting your audience based on their attitudes, opinions, values, and similar characteristics. Psychographics go beyond demography and geography.
|Brands like IKEA, and Nike use psychographic segmentation in the following way: Values: IKEA targets users who value and promote eco-friendly products using their sustainable strategy, “People and Planet Positive.” Interests: Nike targets active individuals who take pleasure in sports, gym regularly, are athletes, and are passionate about sports, which tend to be part of their life.
|Behavioral segmentation refers to segmenting audiences based on their direct actions and activity. One of the models you can use to segment your audience is RFM model:
|Recency - When was the last purchase they made/visited your website/opened your email? Frequency - Numbers of purchases made by them/clicked on email? Monetary - How much did they spend? Besides, you can segment your audience based on their lifecycle stage.
Sample Criteria for User Segmentation
You can add segments to contacts on your Mailmodo lists. Segmenting can be static (manual) or dynamic (automated). You can segment your lists using User Properties, Campaign Activity, or Custom Events.
Segmenting based on “User Properties”
Segmenting contact lists allows you to divide your contacts into groups on the basis of specific, shared characteristics. This lets you create a target audience and makes sure your campaign reaches the right demographic. User Properties segmentation works by assigning a "User Property” using conditions as shown below.
Segmenting based on “Campaign Activity”
Segmenting contact lists allows you to divide your contacts into groups based on specific, shared characteristics. This enables you to create a target audience and ensures that your campaign reaches the right demographic.
Segmenting based on “Custom Events”
If you send 'Custom Events' to Mailmodo, you can create segments based on whether or not those events happened. This means you can target specific groups and run campaigns that are more personalized. This will allow you to level up your audience customization game big time.
You can send custom events using an API to Segment.io. You can also send event properties to filter using segments further thereby hyper-personalizing your campaigns and taking your segmentation to the next level
Customers can be segmented by their behavior and order history with Shopify and Mailmodo.
Example: Segmenting your Shopify Contacts
Store owners can segment their customers based on their order history and products purchased when creating campaigns in Mailmodo.
Segmentation can be applied based on whether the purchase was made at least once, more than once or never purchased (Not Purchased) in a particular period.
By choosing a time period, Mailmodo users can specify the exact days with options such as 'the last', 'between'. And 'over all the time' when the time period is of a whole lifetime for a particular segment.
Also, there are some advanced segmentation options where more filters can be applied to the segment created in the first two steps.
|Tags placed on an order by the store owner on a particular product.
|The order value customer paid for total orders. Formulas such as 'greater than', 'lesser than', and 'equal to' can be used.
|The number of products in an order made by the customer. Formulas such as 'greater than', 'lesser than', and 'equal to' can be used.
|Names of specific products ordered by customers.
|List of SKUs for the ordered products.
|A list of tags associated with a product.
Shopify Variables in Mailmodo
Editor and Templates
Mailmodo provides a codeless, drag-and-drop editor to work on perfecting your email campaign. Similar to Mailchimp. It allows you to choose from a list of pre-designed and customizable HTML and AMP elements.
Form templates are interactive AMP-powered forms that can be filled through the email without the need to leave to a website. Forms in Mailmodo include:
- Membership Form
- Schedule Meeting
- Welcome Email
- Hiring Application
- Product Demo
- Enquiry Form
- Multi-step Survey
- Backlink Request
- Event Feedback
- Signup Email
- Expert Consultation
- Call-back Request
- Webinar Registration
- Property Visit
- Course Registration
- Real Estate Listing
- Loan Application
- Customer Satisfaction
- Offer Promotion
- Exam Form
- Hotel Reservation
- Send Quotation
- Evaluation Form
- Start Trial
- HR Survey
- RSVP Form
- Demo Booking
- Product Launch
- Health Test Booking
- Star Rating
- NPS Rating
- Spin the wheel
- Add to Calendar
- Image carousel
- Live Price Ticker
- Shopify Cart Abandonment
- Shopify Product Recommendation
NPS Rating Templates
Net Present Score (NPS) collector emails are given as templates in Mailmodo as well. Templates include:
Follow Up Email, NPS Survey, Customer Feedback, Order Confirmation, Multi-step Survey, Event Feedback, College Admission, Customer Satisfaction, Tour Purchase, PMF Survey.
Using the email editor, you can now whip up your own templates as well with pre-made blocks. These blocks include Headers, Footers, Newsletters, Forms, Widgets, and Products.
Automation and Journeys
Mailmodo Journey Builder
With the Mailmodo Journey Builder, you can create a series of automated emails based on multiple conditions and options. You can choose from a variety of trigger events, actions, conditions, and delays to design your journey and optimize your email campaigns.
To begin creating an email, you can choose to start from an existing template or a pre-saved one. Additionally, you can select different campaigns depending on whether the email is AMP or HTML by choosing Different Ports for AMP and HTML. Additionally, different campaigns can be launched by including different links in the email. This can be achieved through "Specific URL Click"
In the previous case, Rule 1, Rule 2, Rule 3 are the URLs which can trigger different campaigns or add the contacts into different contact lists.
The "Specific Submission" feature is a useful tool that enables the creation of conditions or logic for the data received from a submitted form. These conditions are assigned different labels (Rule 1, Rule 2, Rule 3), and related campaigns can be launched based on them. See the example below:
For example, based on the 'Specific Submission' rules, the contact's description would be updated with a value of 'Satisfied', 'Unsatisfied', or 'Moderately Satisfied'.
Types of Triggers
|Manually trigger journeys by adding specific contacts in the journey.
|Contacts added to a list
|Trigger journey when a contact gets added to a list.For ex - When a contact subscribed to your newsletter, he/she would get added to a list.
|Change in contact property
|Trigger journey when there is a change in value of a contact’s property. For example - Use this trigger when your contacts have a property called Billing Plan and the value changed from FREE PLAN to PAID PLAN.
|Trigger journey when there is a submission in the form used in a template.For example - Use this trigger, when you want to run a webinar registration campaign and trigger a series of emails when a contact registers for a webinar.
|Occurrence of an event
|Trigger journey when there is an occurrence of an event recorded on your Website, App or other platforms.For example - Use this trigger, when the event sent into Mailmodo is a Sign up event and run a journey for a contact who has just signed up on your platform.
|API / Webhook
|Use API to trigger journeys from external systems.
|Use Zapier to trigger the journey from external applications.
|Use Integromat to trigger the journey from external applications.
|Use InfluencerBit to trigger journeys in Mailmodo.
Type of Actions
|Use it to send email to contacts.
|Use it to send data through Webhook.
|Use it to end the journey of a contact.
|Add contact to a list
|Use it to add contact to a list.
|Update contact property
|Use it to update the value of a contact property.
Type of Delays
|Wait for time period
|Use it to add delay for a time period in minutes, hours or days.
|Wait till specific time
|Use it to add delay for a specific time, day or dates.
Type of Conditions
|Campaign condition → Opened
|Use it to check if the campaign is opened.
|Campaign condition → Clicked
|Use it to check if the URL is clicked.
|Campaign condition → Submitted
|Use it to check if the form is submitted.
|Use it to check if the contact property has some specific value.
|Use it to check if the contact belongs to a list/segment.
|Custom event condition
|Use it to qualify contact based on event property.
Reports and Analytics
Because Mailmodo is specifically designed on the AMP technology, a great value added is the increased response rate on the forms within the email. That is why there is a dedicated section to view the responses/submissions on your email campaigns.
Campaign tracking in Mailmodo is focused on click-through rate and responses. These are the targeted funnel metrics in MailModo.
Checking Forms Responses
View Email Clients of Recipients
Because different email clients will render your email differently. It is best to identify which email client is being used by your target audience and tailor your email design accordingly.
Mailmodo operates on a tiered pricing structure, which is designed to be flexible and accommodate a wide range of business needs. At the entry-level, they offer a free plan which allows users to send up to 12,000 emails per month, although it does come with limitations on some advanced features. For more demanding needs, they offer the Lite, Standard, and Professional paid plans, which range from $25 to $199 per month. These paid tiers offer more emails per month, in addition to advanced features like AMP emails, advanced analytics, and priority support. Notably, there's a custom plan for large businesses or enterprises with specific needs, allowing a customizable package based on the particular demands of the business.
In my opinion, Mailmodo's pricing strategy appears to be quite fair and flexible, considering the range of features and the scalability it provides. A free plan is an excellent option for small businesses or startups that are just getting started with email marketing, while the paid plans provide valuable advanced tools for larger businesses seeking to optimize their email campaigns. The custom plan for enterprises underscores their dedication to accommodating diverse business needs. Moreover, the cost for the paid plans seems to be in line with, if not slightly more affordable than, other similar services on the market. Therefore, the pricing, when paired with the extensive features and the power of AMP technology, makes Mailmodo an attractive option for businesses of all sizes.
Mailmodo is an email marketing platform that enables interactive AMP emails and provides features for A/B testing, scheduling emails, and campaign performance metrics. The platform integrates with popular marketing tools and allows automated email sequences based on specific user actions or events.
The unique selling point is the in-mail form responses powered by AMP, and this is a game changer for serious businesses with thousands of users. An implementation of Mailmodo can boost your marketing, engagement, conversions, and profits.
For smaller businesses, Mailchimp and others might be a better choice.